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On your first shirt
The perfect-fit guarantee

If your first shirt isn't right,
we'll make another — on us.

Five people side by side in made-to-measure button-up shirts and tailored trousers, one with an arm resting over another's shoulder

Made to measure, not guesswork

Everything starts with the design. Choose the silhouette, the cloth and every finishing detail, at no extra cost. Then we size it to you.

A person in a white button-up shirt adjusting the collar, shot against a light gray backdrop

A wardrobe of almost-right — until now.

Cloth worth the cut.

Every shirt starts with the cloth. We test every cloth's weight, weave and finish before it goes anywhere near a pattern.

Silk-smooth cotton up to 140/2. Non-iron cottons that come out of the dryer ready to wear. Linen for July, flannel for December. Over 100 cloths — not one of them filler.

Then it fits.

You design every detail. We cut it to your measurements — one pattern, made once, for you. That’s how “nearly” ends.

Made to order, never in stock

Nothing is cut until you order. No overstock, no markdown rack, no shirt made for no one — and shipping is a flat rate, with duties and taxes included.

Made by hand, one shirt at a time