The fit
Made to measure, not made to guess
Send us your numbers and your shirt is cut to them. If you already know what fits, change only the measurements you want changed — the rest stays standard.
Craft
Made by hand, one shirt at a time
In the atelier
Cut and sewn
Hand finished
Fabric first
Every shirt starts with the cloth. We work through a cloth's weight, weave and finish before it goes anywhere near a pattern.
Eight fabric families
Liquid-ammonia non-iron poplin, 100/2 and 120/2 high-count cotton, linen and seersucker, 4-way stretch, cotton-Tencel drape, brushed flannel, cotton-wool blend and heavyweight brushed cotton. Pick the cloth that suits how you will wear it.
Cut to your numbers
Ten body measurements, entered once. Change only the numbers you want changed, and every shirt is cut to those — no size chart, no guessing.
Made to order, every time
Standard sizes are made to order too. Production takes 21 business days, then 3–5 days to Hong Kong and 7–14 days worldwide, with duties included.






















