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Made to measure, not made to guess

Send us your numbers and your shirt is cut to them. If you already know what fits, change only the measurements you want changed — the rest stays standard.

Fabric first

Every shirt starts with the cloth. We work through a cloth's weight, weave and finish before it goes anywhere near a pattern.

Eight fabric families

non-iron poplin, 100/2 and 120/2 high-count cotton, linen and seersucker, 4-way stretch, cotton-Tencel drape, brushed flannel, cotton-wool blend and heavyweight brushed cotton. Pick the cloth that suits how you will wear it.

Cut to your numbers

Ten body measurements, entered once. Change only the numbers you want changed, and every shirt is cut to those — no size chart, no guessing.

Made to order, every time

Standard sizes are made to order too. Production takes 21 business days, then 7–14 days worldwide, with duties included.

Made by hand, one shirt at a time