E=fp² is an equation when fashion meets people, the emotions, the energy we create.

Most retailers make you conform to their idea of sizes and many people may find it difficult to shop for the gender-neutral clothing that fits you well which is why we're here.

We're the rebels, the troublemakers, not fond of rules and can't be ignored, and we want to make a difference.

E=fp² offers you the ability to personalize the style of your shirts by giving you the creative customizer to transform the outfit you love, into an outfit you can’t live without!

Our mission is to provide shirts that literally custom-made to your measurements, perfect fit for all sizes and body types no matter if you're slim or curvy, petite or tall.

We offer only one size: "YOUR SIZE"

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E=fp² is new brand and a small team now based in Hong Kong. Here we have the world's best shirtmakers with our experience gives us the ability to create your stunning shirts.

We make each individual pattern in your size, hand cut and stitch your garment piece by piece to ensure the highest levels of quality and durability.

We place an emphasis on sourcing and selling products that come from vendors who follow sustainable and eco-friendly practices, use either organic or upcycled material, support artisan craftsmanship.